“Meredith Fenton has consistently been a trusted and vital resource for the Ella Baker Center for Human Rights in our work to advance racial justice. Meredith is the rare consultant who offers insightful, strategic, and practical guidance on message development while simultaneously building the skills and leadership of those she is advising. Her flexibility and responsiveness to changing goals and circumstances, and intuitive understanding of the complex terrain social justice nonprofits must navigate have helped us build a strong and sustainable communications infrastructure.”
strategy
Are you looking to deepen your strategic impact, clarify tactical questions, confirm message and story approaches or make hard choices about what work to leave behind?
Let's work together to create a strategic communications plan, assess your current communications, or adopt a new message strategy for your organization or social change issue.
I also love to lead strategy work sessions for teams to build in-house capacity for strategic communications. Half and full day sessions can be customized for your organization, campaign, or initiative and can be combined with ongoing coaching services.
I also partner with other strategists in the field on brand and content strategy projects.
SONGBOOK PROJECTS
One way I partner with organizations and movements is to build a “Songbook.” To engage the audiences you need, your team needs to be able to sing from the same songbook. It’s hard for them to do that if you don’t give them the “songs.”
These projects include three phrases which usually take 6-9 months for most groups to complete.
Discovery and Assessment- a participatory research process to hone in on strategy, tone, culture, vibe, and your story
Songbook Development- creating a shared set of tools with key messages, stories, narrative guidance and talking points to guide your team in telling a cohesive and compelling story of your mission, impact, and vision
Implementation and Coaching- training, coaching, and advising to make sure your Songbook comes to life
